In our conversation below, Rose spoke more in-depth about WLYG and its expansion into TikTok, as well as tips for getting scouted by IMG Models - even in the age of social distancing. People from across the globe are creating content by the minute and we’ve been spending hour upon hour going through it all, finding new faces and interesting personalities.” “We’ve been busier than ever in our scouting. If this pandemic had happened 15 years ago, things would be very different” Rose told HYPEBAE. “We normally have nine scouts that are traveling the world. Though it was introduced pre-quarantine, the WLYG strategy has proved particularly fruitful for the agency in recent months, according to IMG’s Senior Vice President Jeni Rose. New-gen models, such as Lameka Fox and Inka Williams, are among the IMG talent discovered through WLYG. By using the hashtag #WLYG, which has been tagged over a million times on Instagram to date, anyone can get a chance to be recruited by the top modeling and talent agency, home to the Hadid sisters, Halima Aden, Hyunji Shin and more familiar faces on the runway and magazine covers. A digital initiative first launched in 2014, IMG’s We Love Your Genes is a social media-based program that makes it easier for aspiring models to be noticed or get scouted by the agency’s worldwide development scouts.
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